Shoot yourself here. :-[

Maybe they mean suicide prevention week, or suicide awareness week ?

Off the top of my head, 5 aussie males a day suicide. So a good cause.

http://www.smh.com.au/news/breaking-news/tv-may-inadvertently-encourage-suicide/2007/10/10/1191695983438.html

The irresponsible portrayal of mental illness and suicide in many television programs and films could encourage vulnerable people to suicide, advocates say.

A scheme launched to coincide with World Mental Health Day tries to encourage script-writers to avoid stereotypes of the mentally ill, or showing details of suicides.

Deputy director Paul Morgan said the print media appeared to have improved in recent years, but television and films were in some ways getting worse.

He said television soaps used to focus on people's ordinary struggles, but were increasingly relying on lazy, sensationalist plot devices incorporating stereotypes of mentally ill people.

A "creepy mentally ill person" might start working at a hospital and poisoning patients, he said, or a crazy axe murderer might move into a suburban street.