SHE'S one of the world's richest people, with a bank balance in the hundreds of millions if not billions, but seemingly a trip to Melbourne was just too much for Oprah's Winfrey's purse to bear.
Taxpayers had to stump up $650,000 to pay for Winfrey's three-day tour of the city with 92 of her closest friends.
Winfrey and her guests made the trip to Australia to celebrate the end of her talk show.
The trip, which included stops in Queensland, Sydney and Uluru, was supposed to be a boost for Australian tourism but since Winfrey's Ultimate Australian Adventure first aired in February visitor numbers from the US have actually dropped.
Start of sidebar. Skip to end of sidebar.
Related CoverageOprah: Secret kept from minister Oprah Winfrey down under
NEWS.com.au, 1 hour ago
The phantom cost of Oprah
Adelaide Now, 9 hours ago
Taxpayers stung for Oprah's high life
Herald Sun, 10 hours ago
Oprah's Down Under show a big blowout
Herald Sun, 10 hours ago
Web-surfers flock on Oprah's word
Herald Sun, 24 Jan 2011End of sidebar. Return to start of sidebar.
It cost the country $5 million to bring over the talk show host and her audience. But the bill for Winfrey's trip to Melbourne shows how much tourism bosses were willing to go to keep her happy.
Fine dining
Receipts released under Freedom of Information laws after a fight by the Herald Sun newspaper show:
- Winfrey's guests stayed at the Intercontinental Melbourne at The Rialto with taxpayers' dishing out $78,828 for their rooms, dining, mini-bar, room service and even long-distance phone calls.
- They dined in some of the city's best restaurants, including Rockpool, The Press Club, maze, The Point, The Langham and Daylesford's Lake House.
- They were given gold class visits to the city's finest attractions, including $60,000 for chopper flights to the Twelve Apostles, $10,000 for hot air balloon trips and an almost $14,000 visit to Domaine Chandon winery in the Yarra Valley.
And just to make sure Winfrey knew how much Melbourne loved them, taxpayers shelled out $108,000 to say goodbye with a private dinner at Block Arcade.
Victoria's Tourism Minister Louise Asher told the Herald Sun the money was well spent.
"If you calculate the equivalent advertising space the Victorian part of her shows, which was seven minutes in total, the value of that is $4.2 million," Ms Asher said.
Taxpayers also paid $30,700 to fly 92 of Winfrey's audience and 21 crew and staff from Sydney to Melbourne.
They were also thrown an $80,000-plus welcome party - a $775-a-head event organised by Peter Jones Special Events for Winfrey's audience guests and 49 others, including 19 Tourism Victoria staff and a welcome gift of a Nicola Cerini tote bag (cost $12,915) containing a journal ($2195) and Koko Black chocolates ($1244).Winfrey's Federation Square square appearance cost almost $160,000.
****************************************************
LOL "Victoria's Tourism Minister Louise Asher told the Herald Sun the money was well spent"
Pizz myself laughing! Wonder how many attendees got mugged on the train system on the way home