AUSTRALIA'S peak flying union has stepped up its campaign against the proposed Qantas restructure by urging shareholders to jettison the company's CEO and ramping up in-flight announcements by staff calling on passengers to support their cause.
The Australian and International Pilots Association said more than 16,000 passengers had registered their support since it issued airline staff last month with a public announcement script to be read out on all flights.
"We are are proud of our profession and our airline and trust you will support us in keeping Qantas pilots in Qantas aircraft," it read.
But an Association spokesman said senior union executives would meet in Sydney on Tuesday to discuss the next phase of the union campaign
In a major headache for CEO Alan Joyce, APIA president Barry Jackson has also called on the airline's shareholders to force him to resign.
Mr Jackson, who is a Qantas A380 captain, said the company had no option but to jettison Mr Joyce, with the CEO having presided over a dramatic tumble in market share and trust in the brand.
"Shareholders cannot afford a leader who believes shrinking the network and shifting resources to Asia is the way to win back lost customers and profits," he said.
"Shareholders cannot afford a leader who twists the airline's numbers to obscure the value in the Qantas brand in order to justify ill-advised forays into an unpredictable market.
"In essence, shareholders cannot afford Alan Joyce."
Mr Joyce argues the airline will face ruin unless it creates ventures overseas, and accuses unions of trashing the Qantas brand by making "misleading claims" about off-shoring jobs and airline safety.
Qantas would end up like "(defunct airlines) Ansett, TWA and Pan Am" unless it restructured international operations. The restructure will axe 1000 Australian jobs spread across pilots, cabin crew, maintenance staff and management.
Facing increasing pressure from unions and politicians, Mr Joyce spent last week meeting with Labor, Liberal and Greens MPs over the plan - which would cut some routes and decrease flights out of Australia, with two Asian-based carriers to fill the gaps.
Mr Jackson said Qantas was at the most significant crossroads of its 90-year history. "Passengers fly Qantas for its safety culture and Australian identity," he said.
"These factors ... are incredibly hard for competitors to mimic. Yet despite having these key advantages at his disposal, Mr Joyce has done everything possible to jettison them before entering a crowded race in Asia."
But he emphasised pilots were not against change so long as Qantas retained the qualities that gave it a key edge over its competitors.