Templar wrote on Aug 19
th, 2011 at 1:15pm:
I think you have to have some faith in your fellow countrymen, no amount of advertising is going to sway me to the pro-smoking side etc. The only gripe I have is that their adds tend to be boring and repetitive, hardly any use humour.
As already mentioned political donations to our parties are a far more pressing concern.
I knew the smoking campaign would not work for getting people to suddenly support smoking.
Unfortunately, like smoking itself, I believe it had some nasty side effects.
It portrayed the government in a very aggressive, negative, selfish, unaccountable and intrusive way. An obnoxious woman wearing something that appeared to be a Nazi uniform, making harsh demands over someone who "sounded" reasonable.
What percentage or proportion of the advertisement said something about smoking and what proportion said something else? Do you think most people came away from that advert thinking smoking is a good idea? Or were they thinking on some level "God that Gillard woman is real nasty and the government really gets up my ass?". I am lucid aware of how these things are designed and I still fell for it on some level.
Then you come to places like this and some people have subconsciously picked up on the notion of things like "nanny state", and they say things like they are sick of the government interfering with their lives. I am completely unaware of how the government has become any more intrusive in recent times. Maybe I don't see it. Have there been any new laws or any actual changes of this sort lately?
The advertisements are easily dismissed on the lucid rational level but I can assure you they do have an emotional effect on anyone capable of feeling empathy. This is how they can change the way people feel and it gives them access to tipping issues in their favour.
The advertising people have realised that instead of making us buy things we don't need on an individual basis, they can make us unite (by making us all feel the same way) and force the government to do what the corporations want. This is very scary and disturbing. The reason it is going on so easily without people noticing is because we are conditioned to relatively harmless consumerism in this way, pretty much all our lives. Uniting to try to bring down the government for the good of corporations is a terrible abuse of the power of media. Such a thing happening controlled by people outside of our democracy is even more disturbing.