And the companion piece to this:
Politics of self-interest feeds the inner beast
Barring the start of World War III, we may never hear an Australian politician repeat John Fitzgerald Kennedy's unforgettable line, ''Ask not what your country can do for you - ask what you can do for your country''.
Nobility be hanged. There was a time when our leaders saw it as their job to bring out the best in their followers. These days, they see their best chance as pandering to our dark side - our fears, our weaknesses, our selfishness.
These days, self-centredness not only comes naturally, it's officially encouraged.
On what basis should you decide which politician to support? The one that's offering you the best deal, of course.
Why do our leaders have such a low opinion of our motivations? Perhaps for the same reason people who lie a lot always expect other people to be lying.
Despite their protestations to the contrary,
most politicians seem motivated less by a burning desire to make the world a better place than by ambition for personal advancement. They simply assume we are like they are.
Then there's the influence of economists. The doctrine of economic rationalism not only assumes self-interest to be normal and altruism to be non-existent, it sanctifies self-interest as a civic virtue.
Adam Smith, founder of modern economics, said a lot of noteworthy things, but few are quoted more than this: ''It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our necessities but of their advantages.''
Be as selfish as you like because selfishness is what makes the economy work.
But here's a balancing quote from the great man that's much less often repeated: ''How selfish soever man may be supposed, there are evidently some principles in his nature, which interest him in the fortune of others, and render their happiness necessary to him, though he derives nothing from it, except the pleasure of seeing it.''
There are two sides to our nature; we do have our ''better angels'' as Abraham Lincoln put it, but at present our lesser selves are in the ascendancy.
Perhaps another influence on the politicians is their resort to the techniques of marketing to further their pursuit of power. Marketers have no hesitation in appealing to our envy, lust or greed.
In their world, use of the word ''indulgence'' is taken to be enticing, not a condemnation.
''You deserve it'' and
''because you're worth it'', advertisers assure us. My favourite is an ad for a cinema candy bar: ''in the dark, no one can see you''. Go ahead, guts yourself.