http://www.theage.com.au/opinion/politics/gillard-takes-on-abbott-in-the-populis...Simon Crean had a pleasant surprise this week. He fronted up for an interview with the ABC's Fran Kelly and wasn't asked a single question about the Labor leadership and the incessant speculation that Julia Gillard's prime ministership is under imminent threat, or the divisive debate over ''foreign workers'', or the backlash against Labor's proposed media reforms.
Instead, Crean was pressed on the detail of Creative Australia, the nation's first cultural policy in almost two decades - a plan several years in the making, funded by new spending of almost $200 million, that Crean maintains joins the dots on a range of Labor priorities, from ending indigenous disadvantage and improving education to engaging with Asia and creating jobs.
''I was expecting all sorts of questions. I only got questions on cultural policy,'' Crean told his audience at the National Press Club a few hours later.
''So, when you put a good policy in front of people, when it's got substance, it's got vision, when it's got direction, people will talk about that and not be worried by the white noise [on leadership etc]. We should build support for this and embed it in a way that it is impervious from whatever change of government may happen.''
The answer was revealing on two counts: the contrast with the way other policies, like the plan for media reform, had been developed and announced, and the implicit recognition that the odds are stacked heavily against Labor retaining power at the election that Gillard has called for September 14.
If Crean's cultural policy was a case study in ticking the boxes (even if he conceded he would have preferred to announce it much earlier), Communications Minister Stephen Conroy's presentation of his media reforms was one in how not to win friends or influence people - inadequate consultation, poor explanation and a take-it-or-leave-it deadline of barely a week.
The plan was described, aptly enough, by opposition communications spokesman Malcolm Turnbull as a ''complete dog's breakfast''. But it wasn't the main focus of debate in Parliament.
That distinction, once again, fell to the debate on asylum seekers and foreign workers - and the populist and cynical politics played by the opposition on the former and the government on the latter. The conflation of the two was encapsulated neatly in one question to the PM from Tony Abbott in question time on Thursday: ''Isn't immigration by boat, rather than skilled migration, the biggest immigration rort happening under her government?''