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Woolworths getting nasty with Aldi (Read 5959 times)
bogarde73
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Woolworths getting nasty with Aldi
Dec 10th, 2013 at 8:57am
 
The big two have concocted this "code of conduct", carefully crafted to suit their own business plan, and now they are trying to force Aldi into it.
The only reason for that is that they are feeling the heat from Aldi and it may put price pressure on Aldi if it signs up.
So now they are making threats about intellectual property, pointing out that Aldi's home brands often have a similar appearance to national brands.
Who cares? What they don't have is the extortionate prices of the brands sold by the big two.

These guys have got so used to pushing markets, suppliers, consumers and governments around that they have forgotten Aldi is a bigger business than the two of them put together.
Pull your heads in barrow boys and start giving your customers a fair deal!
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bogarde73
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Re: Woolworths getting nasty with Aldi
Reply #1 - Dec 10th, 2013 at 8:59am
 
Mexican standoff: Woolworths takes aim at Aldi over packaging

DateDecember 10, 2013 - 8:44AM



Woolworths has stepped up pressure on rival Aldi to sign the grocery code of conduct, alleging the discount retailer's private label products may be infringing on the intellectual property of leading national brands, writes The Australian Financial Review.

Under the code of conduct signed last month by Woolworths, Coles and the Australian Food & Grocery Council, retailers and suppliers must respect intellectual property rights, including brand names, packaging designs and advertising.

Woolworths managing director of supermarkets Tjeerd Jegen has pointed to similarities between some of Aldi's exclusive brands and national brands, including Bundaberg ginger beer, Procter & Gamble's Pantene shampoo, General Mills's Old El Paso taco kits and Kellogg's Special K.

Spot the difference: the similarity between the products' packagin has upset Woolworths.
Spot the difference: the similarity between the products' packaging has upset Woolworths. Photo: Rob Homer

"One of our major competitors has 96 per cent of their range that is own-brand," Mr Jegen told The Australian Financial Review. "If you don't look carefully, you'd think it came from suppliers' brands."



Mr Jegen called on Aldi to sign the voluntary code of conduct, echoing comments by Woolworths chief executive Grant O'Brien, Coles managing director Ian McLeod, and Wesfarmers chief executive Richard Goyder.

Metcash has said it is reluctant to sign the code because it played no part in the negotiations and the code is irrelevant to its business model as a wholesaler, rather than a retailer, with no control over shelf space or retail prices.

Aldi has yet to comment on its position, although managing director Tom Daunt has said in the past that he supports any code that "levels the playing field". Mr Daunt was unavailable for comment on Monday.

Mr Jegen turned up the heat on Aldi. "In order to get a level playing field, I can't understand why every retailer is not signing up to the code," he said. "Everyone is asking for a level playing field and we're providing it now."


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cods
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Re: Woolworths getting nasty with Aldi
Reply #2 - Dec 10th, 2013 at 9:27am
 
I tend to agree with this... not everyone reads bloody labels...they see something looks familiar..why wouldnt it be what you think it is??

if a bloke went in and bought a set of golfclubs because they looked almost identical to the ones he thought he was buying..only to find it was a generic brand with a good disguise.. do you think he would be ropeable????  I am sure he would...

well its the same with us we see a product a shampoo it looks exactly the same as the one we always buy.. only it isnt.. are we going to take the lousy bottle of shampoo back to the shop?????????..its annoying it isnt fair and it isnt right either... its called cheating as far as I am concerned.

why copy someone else if you have such a good product?
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Ex Dame Pansi
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Re: Woolworths getting nasty with Aldi
Reply #3 - Dec 10th, 2013 at 9:27am
 
What's funny is that Aldi shapes and sao biscuits have very similar packaging to Arnotts, but it's Woolworths that have issue with it. Many Aldi products have similar packaging to famous brands. Why are these companies not taking Aldi to court.

cry me a river Woolworths

Aldi 9,325 stores globally

Australia 311 stores since 2001

Karl Albrecht retains ownership of Aldi Süd, and with a personal wealth of €17.2 billion, is the richest man in Germany, while the co-owners of ALDI Nord, Berthold and Theo Albrecht Jr., follow close behind at €16 billion.

Geographic distribution[edit]

Country      Name      Aldi group      Since      Outlets

Germany      Nord              1946         2,400
Germany   Aldi      Süd       1946   1,790
Australia            2001         311
Austria            1968         430
Belgium              1973         380
Denmark            1977         244
France            1988         680
Hungary            2008          85
Ireland            1998        105
Luxembourg      1990          12
Netherlands      1975         406
Poland            2008          72
Portugal            2006          36
Slovenia            2005          71
Spain            2002        227
 Switzerland      2005        130
United Kingdom      1989        511
United States      1976       1,200

Trader Joe's      Nord      1979      399

total number of Aldi Nord stores      4,805

total number of Aldi Süd stores      4,430

combined total of Aldi stores      9,235

Some Aldi facts from Wikipedia
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Ex Dame Pansi
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Re: Woolworths getting nasty with Aldi
Reply #4 - Dec 10th, 2013 at 9:34am
 
cods wrote on Dec 10th, 2013 at 9:27am:
I tend to agree with this... not everyone reads bloody labels...they see something looks familiar..why wouldnt it be what you think it is??

if a bloke went in and bought a set of golfclubs because they looked almost identical to the ones he thought he was buying..only to find it was a generic brand with a good disguise.. do you think he would be ropeable????  I am sure he would...

well its the same with us we see a product a shampoo it looks exactly the same as the one we always buy.. only it isnt.. are we going to take the lousy bottle of shampoo back to the shop?????????..its annoying it isnt fair and it isnt right either... its called cheating as far as I am concerned.

why copy someone else if you have such a good product?



The thing is cods, Aldi very, very rarely carry 'brand names', so shoppers know that the product is from some other company.

They have Nescafe coffee and vegemite, apart from those two, I don't think they have any other brand name products, they could, but harldly any.

A person would have to pretty stupid to not know this.

Aldi shoppers are well aware of the product lines because they are sensible people, that's why they shop at Aldi  Smiley
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"When the power of love overcomes the love of power, the world will know peace." Hendrix
andrei said: Great isn't it? Seeing boatloads of what is nothing more than human garbage turn up.....
 
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athos
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Re: Woolworths getting nasty with Aldi
Reply #5 - Dec 10th, 2013 at 9:59am
 
cods wrote on Dec 10th, 2013 at 9:27am:
I tend to agree with this... not everyone reads bloody labels...they see something looks familiar..why wouldnt it be what you think it is??

if a bloke went in and bought a set of golfclubs because they looked almost identical to the ones he thought he was buying..only to find it was a generic brand with a good disguise.. do you think he would be ropeable????  I am sure he would...

well its the same with us we see a product a shampoo it looks exactly the same as the one we always buy.. only it isnt.. are we going to take the lousy bottle of shampoo back to the shop?????????..its annoying it isnt fair and it isnt right either... its called cheating as far as I am concerned.

why copy someone else if you have such a good product?


Woolworths' bastards are terrible in creating monopoly wherever they can. The corrupted council officials in Perth for years haven't allowed ALDI on the market letting Wolwarths to have higher prices in perth than in the rest of Australia.
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« Last Edit: Dec 10th, 2013 at 11:09am by athos »  

Do we need to be always politically correct.
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Frances
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Re: Woolworths getting nasty with Aldi
Reply #6 - Dec 10th, 2013 at 10:08am
 
Good to see that someone has finally had a go at Aldi over their misleading labelling practices, even if it had to be their competitors.  Copying the design and colours of a well known brand name and changing a few letters is hardly an honest way of doing business, is it?
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athos
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Re: Woolworths getting nasty with Aldi
Reply #7 - Dec 10th, 2013 at 10:18am
 
Frances wrote on Dec 10th, 2013 at 10:08am:
Good to see that someone has finally had a go at Aldi over their misleading labelling practices, even if it had to be their competitors.  Copying the design and colours of a well known brand name and changing a few letters is hardly an honest way of doing business, is it?


What does it have to do with the consumers benefit.
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bogarde73
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Re: Woolworths getting nasty with Aldi
Reply #8 - Dec 10th, 2013 at 10:51am
 
misleading labelling practices?

I can't see what's "misleading" about it. You get what you pay for on the label, whether it's a packet of corn flakes or a bottle of sauce. It may look like and taste like the same product you could pay twice or three times the price for. So what?
If fact, I actually prefer Aldi home brands because the quality is often better and I don't have to throw a lot of it out.
Some people wouldn't know a good deal if it hit them in the face.
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Re: Woolworths getting nasty with Aldi
Reply #9 - Dec 10th, 2013 at 12:37pm
 
cods wrote on Dec 10th, 2013 at 9:27am:
I tend to agree with this... not everyone reads bloody labels...they see something looks familiar..why wouldnt it be what you think it is??

if a bloke went in and bought a set of golfclubs because they looked almost identical to the ones he thought he was buying..only to find it was a generic brand with a good disguise.. do you think he would be ropeable????  I am sure he would...

well its the same with us we see a product a shampoo it looks exactly the same as the one we always buy.. only it isnt.. are we going to take the lousy bottle of shampoo back to the shop?????????..its annoying it isnt fair and it isnt right either... its called cheating as far as I am concerned.

why copy someone else if you have such a good product?

What you do and don't call cheating would be more than a very interesting story: GO THE COPPER INTERNET FOR THE CLEVER COUNTRY!!!  Cheesy
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*Sure....they're anti competitive as any subsidised job is.  It wouldn't be there without the tax payer.  Very damned difficult for a brainwashed collectivist to understand that I know....  (swaggy) *
 
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Re: Woolworths getting nasty with Aldi
Reply #10 - Dec 10th, 2013 at 12:39pm
 
Frances wrote on Dec 10th, 2013 at 10:08am:
Good to see that someone has finally had a go at Aldi over their misleading labelling practices, even if it had to be their competitors.  Copying the design and colours of a well known brand name and changing a few letters is hardly an honest way of doing business, is it?

Honesty, well let's all get high fallutin' about business practises then  Grin
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*Sure....they're anti competitive as any subsidised job is.  It wouldn't be there without the tax payer.  Very damned difficult for a brainwashed collectivist to understand that I know....  (swaggy) *
 
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Re: Woolworths getting nasty with Aldi
Reply #11 - Dec 10th, 2013 at 12:52pm
 
bogarde73 wrote on Dec 10th, 2013 at 8:57am:
The big two have concocted this "code of conduct", carefully crafted to suit their own business plan, and now they are trying to force Aldi into it.
The only reason for that is that they are feeling the heat from Aldi and it may put price pressure on Aldi if it signs up.
So now they are making threats about intellectual property, pointing out that Aldi's home brands often have a similar appearance to national brands.
Who cares? What they don't have is the extortionate prices of the brands sold by the big two.

These guys have got so used to pushing markets, suppliers, consumers and governments around that they have forgotten Aldi is a bigger business than the two of them put together.
Pull your heads in barrow boys and start giving your customers a fair deal!


It's called competition...get used to it
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Re: Woolworths getting nasty with Aldi
Reply #12 - Dec 10th, 2013 at 1:35pm
 
I wandered into Aldi's Parramatta store at lunchtime mainly to get out of the heat.  I didn't have my glasses with me and I found it difficult to tell what items were brand names and which ones were Aldi's home brand.  I ended up leaving without buying anything.....
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BatteriesNotIncluded
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Re: Woolworths getting nasty with Aldi
Reply #13 - Dec 10th, 2013 at 1:39pm
 
gizmo_2655 wrote on Dec 10th, 2013 at 12:52pm:
bogarde73 wrote on Dec 10th, 2013 at 8:57am:
The big two have concocted this "code of conduct", carefully crafted to suit their own business plan, and now they are trying to force Aldi into it.
The only reason for that is that they are feeling the heat from Aldi and it may put price pressure on Aldi if it signs up.
So now they are making threats about intellectual property, pointing out that Aldi's home brands often have a similar appearance to national brands.
Who cares? What they don't have is the extortionate prices of the brands sold by the big two.

These guys have got so used to pushing markets, suppliers, consumers and governments around that they have forgotten Aldi is a bigger business than the two of them put together.
Pull your heads in barrow boys and start giving your customers a fair deal!


It's called competition...get used to it

Its called competition with benefits, get used to it[
fixed
]
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*Sure....they're anti competitive as any subsidised job is.  It wouldn't be there without the tax payer.  Very damned difficult for a brainwashed collectivist to understand that I know....  (swaggy) *
 
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Re: Woolworths getting nasty with Aldi
Reply #14 - Dec 10th, 2013 at 1:41pm
 
[quote author=franfran link=1386629877/12#12 date=1386646508]I wandered into Aldi's Parramatta store at lunchtime mainly to get out of the heat.  I didn't have my glasses with me and I found it difficult to tell what items were brand names and which ones were Aldi's home brand.  I ended up leaving without buying anything.....[/quote]
Well lets all cheer the questionable women in our lives wasting good oxygen!  :-?
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*Sure....they're anti competitive as any subsidised job is.  It wouldn't be there without the tax payer.  Very damned difficult for a brainwashed collectivist to understand that I know....  (swaggy) *
 
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