Sophia
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I am not so sure if Woolies can really do that to Aldi, taking them to task over similar packaging, it could be a bluff, and as the outcome in court is not such a sure thing. I say this because of the well known case with Cadbury's trying to do the same against their competitior, with their purple coloured wrapping for their chocolate that was imitated to look similar, as I can't put up links yet, I have to copy and paste this case, for your perusal, below in italics.
Cadbury can’t stake claim on purple packaging
By Packaging Buzz Staff
October 17, 2013
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Cadbury’s purple reign is over. Nestle S.A. recently won a court appeal against Cadbury Enterprises, which overturned a decision from October 2012 that said Cadbury could trademark its particular shade of purple packaging, according to Reuters. The company had established a decades-long marketing campaign, in which the British chocolate maker sought to make purple synonymous with its products. In 2004, it even won a trademark on the color, winning the exclusive right to use it on candy bars and drinking chocolate in the United Kingdom The decision allows Nestle and other chocolate makers to package chocolate products with the same colored wrapping. Three judges at the Court of Appeal in London ruled that the trademark Cadbury applied for “lacks the required clarity, precision, self-containment, durability and objectivity to qualify for registration.” Cadbury is studying the ruling and will consider whether to appeal, it said in an e-mailed statement to Bloomberg. Cadbury History “Our color purple has been linked with Cadbury for a century and the British public has grown up understanding its link with our chocolate,” Cadbury said. Mondelez, which also makes Oreo cookies, was created in a split of Kraft Foods Group Inc. (KRFT) last year. The Deerfield, Illinois-based Mondelez had a 20.5 percent share of the western European chocolate confectionery market in 2012, according to Bloomberg Industries data.
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