Lessons from the Victorian Election analyse reasons for Coalition loss
February 03, 2015
Herald Sun
Denis Napthine’s Liberal Party has been accused of worrying too much about internal politics.
WITH the finger pointing in Liberal and National ranks reaching a crescendo following Saturday’s disastrous Queensland election result, political experts are still grappling with what went wrong for the Coalition in Victoria last November.

Speaking at the Lessons from the Victorian Election on Friday night, a forum hosted by The Taxpayers’ Alliance, The Australian’s political journalist Christian Kerr said he thought the former Liberal Government was “utterly obsessed with internal party politics” and only lasted one term because it got the “politics wrong from the word go”.
Mr Kerr said when first elected in 2010, the then Baillieu Government was more interested in themselves than helping the people that put them there.
He questioned why the Liberal Party launched its campaign in Ballarat instead of in the sand belt suburbs, where the marginal seats were.
HAVE YOUR SAY: Why do you think the Coalition lost? Tell us below
“(It) came across as a bunch of country boys that didn’t really understand Melbourne,” he said.
Institute of Public Affairs executive director John Roskam told the forum the Liberal Government never defined Labor as its opponent from day one.
“I would have had a royal commission into the desalination plant on the Sunday,” Mr Roskam said.
“The numerous failures of the previous Labor governments have never been identified in the public’s mind.”
He said the government also failed in explaining the importance of having a balanced budget.
Former Federal Liberal Senator Helen Kroger went even further in explaining the Liberal election loss.
She described it as an “unmitigated disaster” and blamed it on the party not being able to get its policies across as well as leadership issues and the way the campaign was run.
Ms Kroger said the party was unable to make tough decisions in relation to former Frankston MP Geoff Shaw and even though the party spent more than $10 million on its campaign, the party still lost “in such spectacular style”.

“Something was catastrophically wrong with our campaign if we won only one of nine marginal seats. It’s an absolute disgrace, total disgrace,” she said.
“We were going to lose this, regardless of what happened federally, although that didn’t help.”
Professor Sinclair Davidson from the School of Economics, Finance and Marketing at RMIT echoed what the other panellists had already spoken about.
“The Victorian Liberals were unable to articulate any good reason why they should hold office,” Prof Davidson said.
He gave a few examples, including the controversial ambulance pay dispute.
“The ambulance drivers campaign was an absolute disgrace. They should have adopted a hard line, no graffiti policy.”
Prof Davidson said public servants should not have been allowed to campaign against the government in their uniforms.
Young Liberals president Jess Wilson said there was a drop in volunteers campaigning last election because “the party’s beliefs were lacking, were not being pursued”.
Ms Wilson was optimistic, however, adding that she hoped the party would learn from the election loss.