Amazon exec sparks outrage after wearing necklace with Palestinian flag imposed on map of Israel as users vow to cancel Prime subscriptions

By Ariel Zilber, Published Oct. 14, 2024, 12:16 p.m. ET

An Amazon executive wore a necklace in a company video that featured a pendant in the shape of the map of Israel with a Palestinian flag imposed on top of it — sparking outrage on social media, with users vowing to cancel their Prime subscriptions and demanding that the executive be fired.

Ruba Borno, who holds the title of vice president of specialists and partners at cloud computing division Amazon Web Services, is seen in an official company video touting a company conference set to take place later in the fall in Las Vegas.

The map that was dangling from Borno’s necklace encompasses what is today Israel as well as the West Bank and Gaza Strip — territories that the Palestinians have demanded as the basis for an independent state.